Commercial franchising (Franchise) is one of the most important growth models in the restaurant and cafe sector in the Kingdom of Saudi Arabia and Egypt, allowing brand owners to expand into new markets through an organized investment system, without the need to manage each branch directly.

At Diyafa Business, we help project owners and investors transform their ideas into brands qualified for franchising, compliant with the requirements of the Ministry of Commerce in Saudi Arabia and the business environment in Egypt.

It is a legal and investment contract between:

• The Franchisor (the brand owner)
• The Franchisee (the investor)

Through which the right to use the brand and operating system is granted in exchange for initial fees and a percentage of revenues.

• Rapid expansion within the Kingdom’s cities
• Turning the brand into an investable asset
• Increasing the brand’s market value
• Generating additional income from franchise fees

At Diyafa Business, we transform your project into a comprehensive commercial franchise system.

• Operations Manual (SOP)
• Franchisor’s Manual
• Brand File

• Franchise Agreement
• Confidentiality Agreement
• Disclosure Document

• Brand strength analysis
• Market study
• Expansion assessment

• Sales
• Market value
• ROI

The Saudi market is one of the strongest franchise markets in the region and is subject to the regulations of the Ministry of Commerce and Monsha’at.

• Studying the brand
• Preparing the franchise file
• Signing the confidentiality agreement
• Presenting the offer to the investor
• Signing the contract
• Starting expansion

The value depends on:

• Sales
• Number of branches
• Brand strength
• Growth

The most important elements of franchise success:

• Rapid payback
• Profit stability

• Experience in Saudi Arabia and Egypt
• Preparing professional franchise files
• Transforming projects into investable brands